You can:
List a pain point your client is currently having
eg. Keep Struggling with Website Design
eg. Remain Unnoticed by Search Engines
eg. Keep Wasting Money on Ineffective Marketing Strategies
eg. Struggle to Develop a Clear Brand Identity
Or You Can…
Help them realize that their situation doesn’t have to be like this, in fact… there’s a better and quicker solution – your offering!
You can write some additional information here about your freebie, webinar, course, product etc.